Canadian Club, a whiskey that was highly favored by American drinkers decades ago, just launched an ad campaign that aspires to make CC a big-name brand again. But that isn't the end of the campaign's ambitions. Developed by advertising agency Energy BBDO of Chicago, this is Canadian Club's first national ad compaign in twenty years. The rather unique ads utilize a series of celebratory snap shots from the 1970's and posit a time of free-spirited--if a bit tame, non-threatening and run-of-the-mill--hedonism that today's younger alcohol consumers never experienced first-hand. Aimed exclusively at men (tagline: "Damn right your dad drank it") the ads are, of course, a welcome change from the metrosexual/neo-heroin chic masculinty monolith we've been stuck with recently. But I think they go even farther than that--inviting the consumer to ponder what kind of man he is becoming and why. I admit it's pretty Warhol-ian to think that advertising is more inspiring than, say, church. But, either way, you have to admit that this is one impressive attempt to reinvigorate an almost forgotten brand.
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