The Wall Street Journal ran a story celebrating the classic Sheep Dip brand of blended Scotch on Saturday. Sheep Dip is a brand that garnered a cult following in the 1970's, due mainly to its high quality: it is a blend only of single malts, without any of the Everclear-like grain alcohol which makes up about 65% of most blends. After dissappearing for over a decade, The Sheep Dip brand was resurrected earlier this year, to some fanfare. The Journal's take on all this is that resurrecting old brands is good business because of the "residual value" of the old brand's built-in image and consumer base.
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