Monday, May 14, 2007

Indian Brewer To Buy Venerable Scotch Blendinghouse


An Indian beer magnate named Vijay Mallya, is expected to sign a deal to buy the Scotch stalwart Whyte & Mackay this week. The Whyte & Mackay brand dates from 1844, when whisky merchants James Whyte and Charles Mackay began blending their "Special" whiskey from 35 different malts at their place of business in Glasgow. Apparently India is the world's largest market for whisky, and consumption of whiskey is growing rapidly among its public. Due to tariffs, most of the whiskey consumed in India is produced domestically. Commentators note that the Whyte & Mackay deal could greatly improve Indian blends because Whyte & Mackay's vast stock of single malts would be made available to Indian blendinghouses.

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